Although most gaming companies such as Microsoft and Sony are focusing on making their hardware compatible with 4K Gaming, Nintendo is not concerned with that market. Reggie Fils-Aime, President of Nintendo America, recently said that the 4K Gaming market is a bit “too limited”. Reggie recently gave an interview with the Verge on Nintendo’s stance regarding 4K Gaming and Fan Feedback.

On 4K Gaming:

The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences.

That’s the way we approach it. And so, what that means is, a sweet spot of $300 for the Nintendo Switch, a platform that has Mario and Zelda and Splatoon. Going against a more limited consumer pool, a higher price point, requiring investments in other ways — 4K TVs, what have you — that is a strategy that for us, candidly, is a bit too limited.

On Fan Feedback:

We certainly look at what our community is saying. But arguably, if all we did was listen to our community, we would be creating content against a handful of [intellectual property] with a handful of feature sets, because that’s typically what the consumer focuses in on. Things that they know, things that they’ve seen before.